APWU Ad Campaign: Phase Two
APWU Web News Article 077-2011, July 18, 2011
The APWU has launched the second phase of its advertising campaign with a radio spot, President Cliff Guffey has announced. The radio ad began airing July 18 and will run for three weeks on news and/or talk stations in Washington DC and other markets.
The radio spot compliments a television ad that began airing on CNN, MSNBC and FOX News on July 11.
The union’s 30-second ad describes the enormity of the job postal workers do, and ends with a simple question and response: Ever wonder what this costs you as a taxpayer? Not a single cent.
“The campaign is designed to inform the American people about the work our members perform and to dispel the persistent myth that the Postal Service is funded by taxpayers,” Guffey said.
In addition to the television and radio ads, the union co-sponsored a print advertisement in support of six-day delivery [PDF] in Congressional Quarterly, The Hill, and Roll Call on July 15 and 18. The three Washington DC-based publications are widely-read by members of Congress. The APWU co-sponsored the ad with the National Association of Letter Carriers, the National Rural Letter Carriers Association and the National Postal Mail Handlers Union.
The print ad was developed in response to an effort by Rep. Darrell Issa (R-CA) to delete the requirement for six-day mail delivery from a House appropriations bill.